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How to Use Amazon Product Listing Keywords to Increase Sales
In this blog you will know about: How to Use Amazon Amazon is an amazing place to sell your stuff to potential customers. This platform, which has over 310 million active users, provides an excellent opportunity for you to reach people who are interested in your items. You must choose the proper keywords to appear in relevant search results to reach interested leads. You must choose keywords that will attract qualified leads.
Choosing the wrong keywords for your products might have disastrous consequences for your Amazon product visibility. This is why keyword choice is so crucial. If customers can’t locate your Amazon product listing keywords fast and easily, you’ll miss out on a transaction. What can you do to avoid this from happening?
How Amazon Keywords Work?
Unlike Google, Amazon can only show results that include all of the search phrases entered into the search bar. This is why you should use as many keyword variations as possible in your title. Amazon ranks products based on two separate types of keywords:
Primary Keywords (Title & Description)
Keywords that aren’t readily apparent
What are Primary Keywords (Title & Description)?
On Amazon, the primary keywords are visible. They can be found in product titles and descriptions and should be carefully chosen. They should, ideally, mirror the primary way you believe customers will discover your goods. The suggestions below are from Amazon Seller Central to assist you in creating better product titles. Read more:- HOW TO SET UP YOUR GOOGLE SHOPPING ADS FOR E-COMMERCE BUSINESSES 2021, PPC STATS YOU SHOULD KNOW IN 2021
Amazon recommends that you include the following elements in your product title:
Line of products
Material or distinguishing trait
Type of product
Tips for Increasing Amazon Rankings and Conversions
1. Concentrate solely on your Amazon audience.
You should know who you’re attempting to reach before you start thinking about keywords for your Amazon products. A lot of companies make the mistake of attempting to establish an “all-in-one” search engine optimization (SEO) strategy that works for both Google and Amazon. It’s crucial to keep in mind that each search engine has its own set of requirements.
The strategies you employ for Google may or may not work for Amazon. Your audience, in reality, behaves differently on each platform. Concentrate completely on your Amazon target group and how they use the site.
Users searching on Google, for example, are typically looking for information about a product, service, or general knowledge. Amazon customers are looking for a specific item to purchase. Because these audiences behave in distinct ways, you should concentrate entirely on your Amazon audience.
You should also consider how your Amazon audience does searches. How do people search for products similar to yours?
Make a list of generic keywords, such as “ball” or “bottle,” and consider how your target audience would expand on these when searching. Maybe they’re looking for a “blue workout ball” or a “thermos water bottle.”
This will assist you in creating keywords that are specific to how your target market would look for your products. It’s a fantastic place to start looking for relevant keywords.
2. Make use of Amazon-specific keyword research tools.
Use Amazon-specific keyword tools while looking for keywords for your Amazon product listing.
Users of Amazon search in a different way than Google users. Keywords that perform well on Google may not perform well on Amazon. Amazon’s search purpose is very different from Google’s.
Use Amazon-specific keyword tools to find the ideal keywords for your campaign. These tools can assist you in generating keyword lists that will perform well on Amazon.
There are a few Amazon keyword research tools to choose from. Sonar and Keyword Tool are two of them. Both keyword programs produce Amazon-specific keywords and show you how many people are searching for them.
You can also utilize the Amazon search box to check what additional keywords are available. You may see what other people are searching for by typing in your base term, such as “shirt” or “pants.” You’ll come up with keyword ideas for your product listing using this method.
Using Amazon-specific keyword tools can assist you in selecting appropriate keywords for your Amazon listing. It’s a fantastic approach to discover better keywords that will generate more leads.
3. Only utilize relevant keywords.
The purpose of selling things on Amazon is to generate conversions. To generate valuable traffic, you must choose the best keywords. Only select keywords that are relevant to your product listing when selecting keywords.
To reach more people, some businesses will try to integrate irrelevant keywords with high search volume. They do this in the hopes of converting some of the influx of traffic.
The issue here is that the product is unrelated to the keyword. If you were looking for polaroid cameras and came across a listing for a water bottle, you’d probably be perplexed, right?
When businesses strive to rank for irrelevant (but popular) keywords, it’s like this. Someone looking for a polaroid camera is unlikely to be interested in an ad for a water bottle.
Amazon is also aware of the practice. If you make use of keywords that are not relevant to your offering, you risk being penalized. It also harms your rating because you won’t get many conversions if you show up in irrelevant search results.
Only employ keywords that are related to your product in your Amazon product listing to get the best results. It will assist you in generating more relevant leads and converting them.
4. Avoid using subjective keywords.
You might think it’s a good idea to incorporate some key phrases that make your product sound better than the competition when choosing keywords for your listing. It’s been dubbed a “best-seller” or “the best of 2018.” You should avoid utilizing these subjective keywords on Amazon.
Because they’re usually based on personal opinion, these keywords are subjective. Using terms like “great” or “wonderful” does not mean that everyone who buys your product will agree with you. Some folks could buy your product and think it’s fine.
Anyone can claim to have the best product. People won’t be looking for the “greatest hairbrush” on Amazon. They’re more likely to look for terms like “curly hairbrush” or “detangle hairbrush.”
Overall, you should concentrate on keywords that define your product and stay away from subjective terms. Your customer reviews will assist you in convincing others that your product is “wonderful” and “a best-seller.”
5. Make your listings keyword-rich.
It’s time to incorporate your keywords into your listing once you’ve chosen them. This is one area where Amazon and Google differ. If you’re thinking about incorporating keywords for Google, it’s especially crucial to remember that you only need to add Amazon keywords to your listing once.
This is very different from Google. With Google, you can insert keywords in various locations on your page to ensure that it ranks for those terms. Using your keywords several times on Amazon will not help you improve your position. To rank in Amazon’s search results, you just need to use your keywords once. In the header, put your most crucial term. Your descriptions will contain your second and third most significant keywords.
It does not influence your Amazon ranking if you utilize the same term multiple times. If anything, you’re squandering space where you could rank for an alternative term. Stick to employing keywords only once on the page to get the most out of your listing.
6. Use keywords from the backend
You’ll come up with a list of keywords when conducting keyword research for your Amazon products. You don’t want to cram all of those keywords into your listing, but you do want to be found for them. The solution is to use backend keywords.
Backend keywords are those that are not visible to your audience. They appear on the back end of your listing, as the name implies. This is an excellent spot to add more keywords to your listing.
If you have a lengthy list of keywords, concentrate on the most important ones. Your backend keywords can only be 250 bytes long. Because the letters A-Z and 0-9 are each one byte, you only have roughly 250 characters for your backend keywords unless you include any special characters that are worth extra bytes.
Don’t use any of the keywords that appear in your listing more than once. Your backend keywords provide you the chance to rank for additional crucial terms. Choose keywords that will assist potential customers to find your product listing.
7. Do your homework on your competitors
When attempting to rank for a term, it is always a good idea to see who your competitors are. Examine how they display their goods to determine if there is a method to differentiate yours from theirs.
Pricing is the most crucial factor to consider. Amazon predicts your conversion rate based on your pricing. Your product’s rating is determined based on this prediction.
Because Amazon believes you won’t generate as many conversions if your product is priced too high compared to your competitors’, it will rank your product listing lower. You don’t want your product to be $70 when it’s competing with $20 products.
People want the best deals when they shop, therefore if they can find the same goods for less money, they are less inclined to buy them. You must select keywords that will bring you vital traffic while also putting you in direct rivalry with your competitors.
You should also look at the listings of your competitors. Examine their title, photograph, and descriptions. Is there anything you can use to make your listing better than theirs that they’re missing?
It may be as simple as including multiple photographs. This could provide you an advantage over your competitors and lead to increased conversions for your company.
8. Keep track of keyword performance.
When you’re adding keywords to your Amazon listing, don’t just throw them in there and forget about them. You want as many valuable leads as possible to see your Amazon listing. If particular keywords aren’t bringing traffic to your listing, it’s time to switch them up to get more qualified leads.
You can see if keywords are bringing valuable traffic to your listing by tracking their performance. If they aren’t, you can change them out for fresh ones. It allows you to reach out to more qualified traffic.
This is especially true when it comes to backend keywords. You may easily change keywords without affecting the rating of your listing for other keywords. You’ll only need to change keywords on the backend if your page is well-established in the results for the keywords in your listing.
You can make your listing appear in more relevant search results by keeping track of your keywords. You’ll get more visitors to your listing and more conversions for your company.
What is the relationship between Amazon keywords and product relevance?
Keywords for Amazon are critical. The things you sell on Amazon are meaningless if you don’t use good keyword practices.
You optimize a blog article for a keyword when you do so. If you’re putting together a list of 2018 holiday shopping data, make sure “holiday shopping statistics 2018” appears in your URL, page title, meta description, and other places.
You do this to ensure that your article is found when someone is looking for information on holiday shopping statistics. It’s no different when it comes to optimizing an Amazon product listing.
Keywords on Amazon and the title of your product
As you may have guessed, the title of your product plays a significant role in its performance in Amazon search results. In fact, it’s perhaps the most significant portion of your listing in terms of keywords. Consider your Amazon purchasing habits for a moment. Do you normally click on each result and carefully examine the ins and outs of each product details page when you search for a product?
Ordinary folks are constantly looking for shortcuts. When shopping on Amazon, this entails scanning product titles—often just the first few words—for the one that is most relevant to the customer’s needs. Put your most significant keywords at the beginning of your product title, and your very most crucial keywords at the end.
The name of the company. Type of product. Characteristics. Color. Size. Quantity.
Consumers look for these things. Make their lives as simple as possible.
Of course, you’re also attempting to please the algorithm. Whatever perspective you choose, Amazon keywords are critical to your product titles. Keep in consideration the size of your screen. Depending on your prospect’s type of device to explore Amazon, your product titles will appear differently. This is another reason to prioritize your most important keywords.
Keywords on Amazon and information about your product
The product information page is your chance to list all of your product’s top features and benefits in a series of bullet points.
It’s also a good spot to throw in any keywords that didn’t fit in the product title.
There are a few reasons why optimizing product details is vital. Primarily, this is an excellent opportunity to encourage the prospect to click “Add to Cart.” Your excellent product title drew her in, and your incredibly informational bullet points will now seal the deal.
Keep in mind that the conversion rate of a product has a significant impact on the order of Amazon search results. If you don’t pay attention to your product information page, your bounce rate will skyrocket, and you’ll be relegated to e-commerce obscurity.
Why is it so important for your prospect to buy your goods right now? Why shouldn’t she buy it from a different vendor? What distinguishes your product from others? On the product details page, you must answer these questions.
The logic is the same as it is for your product title: you’re employing keywords to make your product relevant to the queries potential consumers are looking for.
Keywords on Amazon and your seller account
You’ve probably heard of “hidden keywords.” Perhaps you’ve come across the phrase “search phrases.” Each one refers to the terms you’re allowed to use in your Amazon seller account’s backend.
Hidden keywords are a way for you to provide Amazon with additional information about your product that customers won’t see. To draw a comparison to content production, alt text allows you to provide Google with additional information about an image to aid indexation.
A hidden keyword is similar to alt text, except it is used to describe a product rather than a picture.
Assume you’re selling homemade bumper stickers endorsing Senator Bernie Sanders. You discover that a large number of Amazon users look for the phrase “bumper stickers for liberals” as a result of your keyword research. Your product title is dedicated to your brand name, the materials you employ, the sticker measurements, and the quantity. You’d like to profit from left-leaning automobile accessory searches, but you don’t have the space.
So, what’s next?
You go to the backend of your seller account and type in “bumper stickers for liberals”!
Keep in mind that, as of August 2018, each product’s backend keywords are limited to 250 characters. Avoid repeating content from your product title and bullet points, since this will squander this valuable real estate.
To that purpose, don’t separate your backend keywords with commas, semicolons, or any other punctuation. This is a waste of characters, just like repeating information.
Amazon has hinted that it is taking backend keywords more seriously by lowering the character limit to 250. The corporation does not want vendors to cram extraneous information and competitor brand names into the character areas. As a result, you may expect a significant rise in search rankings if you master your backend keywords across your whole product catalog!
What is the best way to conduct Amazon keyword research?
1. Look for products that are complementary to your own.
Complements are things that consumers typically buy together, as you may have learned in an introductory economics school. To put it another way, everything you see under “Frequently bought together” on Amazon is a complement to the product on the details page.
By including complements to your product in the bullet points, product description, or hidden keywords, you can make your product visible to those who aren’t specifically seeking it but whose search behavior suggests it might be.
Complements can be intuitive in some instances. For example, if you offer peanut butter, you already know that your customers also want jelly, marshmallow fluff, and bread.
In other circumstances, though, you will need to conduct additional investigation. Look at the product information pages of your competitors’ products to discover what people are buying at the same time. That should give you a fair indication of which complements you should aim for.
2. Enter a search term into Amazon’s search field and review the keyword recommendations.
When you start typing a search query, Amazon presents products that other people are looking for.
This is basically a free amazon keyword tool in and of itself, and it’s a terrific technique because it gives you a quick, free view of how your prospects use Amazon in real life. Yes, keyword research tools provide a wealth of useful, in-depth information—we’ll get to those later—but many of them aren’t free.
You’ll have a good list of initial keywords to build on after methodically going over the suggested inquiries (i.e., inputting the type of product you sell followed by different letters of the alphabet).
3. Take a look at your Google rankings.
This one is unique to you if you sell on your own website in addition to Amazon. Consumers are more likely than Google users to start their product searches on Amazon. To be more specific, whereas 47 percent of online customers begin their search on Amazon, 35 percent begin their search on Google.
This figure is frequently used with the impression that Google is where e-commerce enterprises go to die. But, please, hold the phone…
35% of the total! Millions of people shop online. On Google, millions of online customers are actively looking for products like yours. In that light, adding Google into your keyword research plan appears to be a no-brainer. Yes, it is.
To see if your website is ranking on page one for any high-volume search queries, use Search Console or a tool like SEMrush. Then use those search terms as keywords in your Amazon product listings and seller account!
This is a two-fold technique because it allows you to raise brand (or product) recognition among prospects who are a little more hesitant to convert. Consider this scenario: a buyer finds your website through Google, explores it, and decides to buy. Then, when he’s ready to buy, he sees your goods in the top Amazon results a few days later. He clicks on your goods and converts because he recognizes
4. Make use of a keyword tool.
Even if we favor indigenous strategies, it would be silly not to include a keyword research tool in your strategy.
Anyone with a Google Ads account can use Google’s Keyword Planner for free. Keyword Planner is an option in the tools drop-down menu if you open your account and go to the Tools drop-down menu. You can then look up as many keywords as you like and discover how often they’re searched every month, as well as the level of competition.
Go forward and achieve your goals!
You’ll let your products visible to more relevant, high-value prospects than ever before with the appropriate Amazon keyword research strategy and the correct Amazon keyword tool. Plus, with well-optimized product titles and product detail pages, you’ll be able to convert that increased visibility into clicks and conversions at a rapid rate.
It’s also a positive feedback loop. Higher visibility is the result of good keyword research. More clicks are generated by increased exposure and better product titles. More conversions result from more clicks and excellent product detail pages. More conversions equal better search ranks, and so on.
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