Understanding PPC

Here is PPC Stats You Should Know In 2021, PPC is the abbreviation for pay-per-click advertising. PPC ads make up the majority of the ads you see on the web and in applications. If a company wants to advertise on a platform, they must pay for each visitor who is directed to their sales funnel by the platform. The first internet advertisement appeared in 1994 as part of AT&T’s “You Will” campaign. There are now billions of advertisements.

Pay-per-click (PPC) advertising is now the bread and butter of digital marketing, with billions of dollars poured into it every year. We’ve created a comprehensive list of PPC statistics to assist you better grasp its role and potential in today’s sales industry.

PPC has become a digital advertising mainstay for a reason: it’s one of the most effective ways to attract new customers and boost revenue.

This list of the most recent, up-to-date PPC statistics was compiled to give you the information you need to understand the various pay-per-click platforms and how to use them to take your business to the next level.

PPC advertising is a multibillion-dollar industry used by the world’s largest organizations and your neighborhood mom-and-pop shop. Hundreds of thousands of businesses use it, and you’re curious as to why. It’s effective!

Profitable PPC Stats You Should Know In 2021

Ads are a bad thing from the user’s perspective. They bother you by coming up while you’re perusing the internet, listening to music, or playing games on your phone. While we are still subjected to inane spam on occasion, advertisements have improved in recent years. According to PPC statistics, the most effective advertisements aren’t the ones that interrupt you to sell you something you don’t want; they’re the ones that arrive when you’re already seeking them. PPC advertising shines when you’re looking for a specific product or browsing through relevant websites.

Pay-per-click (PPC) advertising is a technique in which you pay a provider, such as Google or Facebook, to promote your ad to specific audiences. Because you only pay the provider when someone actually clicks on your ad, this strategy is known as “pay per click.” Businesses may contact the users they want without spending money with this system. The PPC market is booming, and both businesses and service providers appear to be reaping the benefits.

Top PPC stats

Top PPC stats
PPC Stats You Should Know In 2021

1. In 2017, over 7 million advertisers spent a total of $10.01 billion on PPC ads.

According to Social Media Today, nearly 7 million marketers spent a total of $10 billion on PPC advertisements in 2017. PPC marketing appears to be profitable, and both businesses and individuals are aware of this.

2. PPC is part of the top three on-page conversion generators.

The ratio of website visitors who leave contact information or complete a purchase is referred to as on-page conversions. Naturally, every company wants to increase on-site conversions. According to Formstack’s statistics, PPC is one of the best three generators for this measure (17%), along with email marketing (18%) and on-page website conversion (12%). (24 percent ).

3. PPC advertising generates 50% more conversions than organic advertising.

When comparing PPC and SEO conversion rates, it appears that PPC is far more effective. According to Moz research from 2017, PPC advertising generates 50% more conversions and traffic than organic keyword advertising.

4. PPC is regarded to be extremely advantageous to 79 percent of advertisers.

The State of PPC report for 2018-19 by Hanapin Marketing evaluates the importance of PPC in today’s advertising market. According to this report’s findings, the majority of marketers believe PPC gives their company a significant boost.

5. 62 percent of marketers said they will boost their PPC budgets for the next year in 2018.

Hanapin’s important PPC statistics also show that PPC budgets will continue to rise. More than half of the professionals polled (62%) indicated they planned to boost their PPC budgets in the coming year. Furthermore, 68 percent of firms indicated their PPC budgets were higher than last year, 18 percent said they were “much higher,” and only 9% said they had a lower PPC budget.

6. Consumers seek local businesses on the internet in 97 percent of cases.

According to BrightLocal data from 2017, 97 percent of consumers utilize the internet to find local companies, with 12 percent doing so daily. This information demonstrates how reliant we are on the internet for our consumption requirements. It also shows how profitable PPC ads can be if you can target the right demographic and produce enough PPC traffic. Because practically everyone uses the internet to find local companies, a well-placed sponsored advertisement could lead them to you.

7. When making a purchase, 65 percent of people click on advertisements.

Customers are more likely to click on Google ads that feature keywords connected to shopping, such as shopping, checkout, and buying. When trying to make a purchase, 65 percent of people click on ads featuring these keywords, according to WordLead data.

8. 40% of companies would prefer to increase their PPC budgets.

More and more firms are realizing the value of PPC advertising these days. According to Social Media Today’s PPC statistics, 40% of questioned firms believe their PPC budgets are lower than they should be.

9. Ad blockers were used by around 25.8% of global internet users in 2019.

When we look at PPC statistics for 2021, it appears that adblockers will be one of the biggest challenges in digital advertising. In 2019, around 25.8% of global users have ad blockers installed on their devices. This number is predicted to increase, but at a slower rate than in the past.

10. Users ignore 92 percent of internet-paid advertisements.

In the PPC industry, ad blindness is also a major issue. This word refers to phenomena in which consumers willfully or unintentionally ignore advertisements on websites. According to statistics published by Koll, ad blindness affects the great majority of advertisements.


11. In 2017, 7% of internet users had a negative attitude toward online ads, falling to 1% in 2018.

The public’s perception of online advertisements appears to be improving. According to PPC statistics from 2017, 7% of internet users have a bad view of online ads. After a year, the percentage had decreased to barely 1%.

Statistics on Google Ads

12. In September 2019, Google held 92.96 percent of the global search engine market share.

Google is without a doubt the king of search engines. According to Google search statistics from September 2019, it held 92.96 percent of the market. With 2.61 percent and 1.85 percent, respectively, Bing and Yahoo are far behind. This information validates what most of us already knew: Google is the most popular search engine for PPC advertising.

13. In 2018, Google generated $116.32 billion from its Google Ads network.

Google Adverts is an online advertising platform where users pay a fee to have their ads appear on Google’s search engine and related services. Google Ads is part of the most widely used methods of online advertising. Advertisements on Google Ads are expensive, which is why the company made over $116 billion from this service alone in 2018.

14. The Google Ads Display Network, which includes 2 million websites, reaches 90 percent of internet visitors.

The Google Adverts Display Network refers to visual, banner-like ads that appear on all of the Google Ads network’s websites. According to Google’s statistics, this service reaches 90% of all internet users via 2 million websites

15. The top three sponsored ads receive 41% of Google search clicks.

Sponsored advertising account for more than two-fifths of all clicks made during Google searches. According to WordStream’s Google search statistics, 41% of all Google clicks go to the top three sponsored adverts that appear when we search for anything.

16. Paid advertising yields a 200 percent return on investment (ROI) for every dollar invested.

17. In 2016, 50% of internet users in the United Kingdom couldn’t discern the difference between paid and organic results.

This startling figure comes from Ofcom’s thorough investigation of adult internet users. According to the findings of this study, half of the respondents couldn’t tell the difference between paid ads and organic results. It’s vital to remember that the results were influenced by the users’ age and their familiarity with the internet in general.

18. Users who arrive at a website via Google’s PPC advertisements are 50 percent more likely to purchase those who arrive via organic results.

Paid ads appear to be effective not only in attracting clicks but also in converting those clicks into actual purchases. Users who find a target website through PPC advertisements are 50 percent more likely to purchase those who find the same page through organic results, according to Moz data.

19. Google advertising has a 3.17 percent average click-through rate.

The click-through rate (CTR) is the proportion of users who click on a specific link (in this case, an advertisement) to the total number of individuals who see it. CTR is a type of metric that is used to measure how effective your ad campaign is. According to WordStream’s click-through rate statistics for Google PPC, the average CTR for all Google Advertising is 0.46 percent for display ads, but 3.17 percent for search ads.

20. Ads on Google Ads cost an average of $2.69 per click for search and $0.63 per click for display.

Advertisers pay an average of $2.69 for their adverts to appear on Google’s search platform. The average cost per click (CPC) for display advertising is $0.63.

21. For SMEs, the average annual cost of PPC is between $108,000 and $120,000.

Who knew Google ads were so expensive? According to WebpageFX, small and mid-sized businesses spend an average of $9,000 to $10,000 each month on marketing. This corresponds to an average annual expenditure of $108,000 to $120,000, which can put a burden on company budgets. PPC Stats You Should Know In 2021.

22. Google Ads and Facebook PPC, with 37.2 percent and 19.6 percent market share, respectively, dominate the digital advertising market.

Without a question, Google and Facebook are the two major participants in the PPC sector. both are the most popular platforms among advertisers since they generate the greatest income and control a huge piece of the market.

23. Bing’s average cost per click (CPC) is $1.54, which is 33% less than Google Ads.

While Bing PPC has a much lower reach than Google, there are certain advantages to advertising on this platform. Bing Ads’ average cost per click (CPC) is 33% lower than Google Ads’: $1.54 across all industries. It’s also worth noting that Bing advertising reaches 63 million unique users who aren’t reached by other platforms. PPC Stats You Should Know In 2021.

PPC Statistics for Mobile Advertising

PPC Statistics for Mobile Advertising
PPC Stats You Should Know In 2021

24. Mobile devices account for 24.53 percent of paid clicks.

It would be an understatement to say that mobile PPC ads are on the increase. According to Power Traffick’s stunning PPC statistics, mobile devices account for more than half of all paid clicks. As a result, anyone wishing to boost their marketing campaigns should consider making their ads mobile-friendly. PPC Stats You Should Know In 2021.

25. Smartphones are used for shopping by 25.69 percent of smartphone users.

Uberall’s 2018 Near Me Shopping Report shows how many people shop using their cellphones. 69 percent of smartphone users polled said they used their devices to shop. In addition, 82% of this group used the “near me” option to locate nearby companies. PPC Stats You Should Know In 2021.

26. The first two or three search results are extremely likely to be clicked on by 26.60 percent of mobile users.

We can examine how effective mobile PPC advertising may be using the same Uberall data on PPC statistics. Sixty percent of all mobile users polled said they were “very likely” to click on the first two or three Google results, while another third said they were “likely” to do so. PPC Stats You Should Know In 2021.

27. 70 percent of all mobile customers call their target business directly via Google Ads.

Including your company’s phone number in your Google ad appears to be beneficial. According to PowerTraffick’s data on PPC trends, 70% of mobile customers call businesses directly after seeing an ad on Google. This cuts out a step from the process, resulting in higher sales at the end of the day.

After viewing or clicking on PPC advertising, 28.52 percent of internet shoppers phone the advertiser. PPC Stats You Should Know In 2021.

28. CleverClicks’ statistics stress how powerful PPC advertising may be, as well as how effective it is to include your company’s phone number in the ad itself. After perusing and interacting with the marketer’s PPC ad, more than half of the surveyed internet shoppers called the advertiser right away.PPC Stats You Should Know In 2021.

29. In 2018, the Google Mobile Ads network included more than 300,000 mobile apps.

To reach more users, Google Mobile Ads mainly relies on mobile applications. According to CleverClicks, 300,000 different mobile apps were participating in the pay-per-click Google ads network in 2018.

30. In 2016, ad blockers were installed on 615 million mobile devices.

Adblock is becoming more popular on both mobile and desktop computers. According to Page Fair, between 2015 and 2016, the overall number of mobile devices with ad blockers increased by 142 million. The total number of people reached 615 million in 2016.

31. Users quit sites that take longer than three seconds to load 31.53% of the time.

Gone are the days when flashy, expensive websites reigned supreme. You need a site that loads swiftly if you want to make sales. According to Google’s Need for Mobile Speed report, most consumers abandoned websites that took longer than three seconds to load in 2016. The average load time on the 3G networks was 19 seconds when this data was released. Although this has improved over time, it is still important to consider loading speed when designing your sales website.

PPC Statistics for Social Media

PPC Statistics for Social Media
PPC Stats You Should Know In 2021

Every day, billions of people use social media. Your target audience is awaiting you out there, waiting for you to convert them into customers, no matter what business you’re in. These statistics on paid social ads will help you better target potential clients on social media. PPC Stats You Should Know In 2021.

When it comes to finding or buying products, 37% of users believe social media is the most influential aspect.

Word-of-mouth has given way to social proof. Your potential clients will listen to suggestions from individuals in their networks and believe what they say. Your social media evaluations and the discourse surrounding your brand can have a significant impact on your company’s growth.

Advertisers spend 18 percent of their budget on social media.

This is the second-largest percentage of advertising expenses (behind paid search), owing to many firms expanding their social advertising to encompass new platforms. They aren’t slashing their Facebook advertising budget to promote Twitch or Reddit. They’re expanding their platform list. PPC Stats You Should Know In 2021.

Video is definitely the most effective format for social marketing, according to 32% of marketers, followed by picture ads (26%), Instagram Stories (23%), and carousel ads (23%). (19 percent ).

Knowing how well a particular ad kind should work will assist you in determining the efficacy of your own. This knowledge will also enable you to create the best type of ad for your campaign’s objectives.

In the United States, Facebook made $21 billion in ad income in 2018.

This is more than double the amount spent on newspaper ads and nearly equal to the total amount spent on print ads, and this is only on Facebook ads.

Mobile devices account for 87 percent of Facebook’s advertising revenue.

Even though only 21% of Facebook’s monthly active users use mobile devices, mobile still accounts for almost all of the company’s advertising revenue. Experimenting with mobile-only ads to see how it affects your return on ad expenditure could be worthwhile (ROAS). PPC Stats You Should Know In 2021.

Chart of Facebook usage by device

Chart of Facebook usage by device
PPC Stats You Should Know In 2021

Video advertising is preferred by 24% of Instagram users (ages 16 and up).

Using your audience’s favorite ad type is the greatest method to ensure engagement with your advertising. Use video advertising if they prefer them. Use image advertising if they prefer them.

According to 37% of Instagram users, the content provided in sponsored advertising is relevant to their interests.

In my opinion, this is a shockingly low figure. This indicates that viewers are exposed to irrelevant adverts considerably more frequently than appropriate ads, implying that advertisers are targeting the wrong people. Your targeting is likely incorrect if your ads aren’t performing successfully.

25 percent of Instagram users who have hidden advertisements do so because sponsored ads irritate them.

When the wrong advertising is shown to the wrong people, users will hide them. This can pull a negative impact on your account, causing it to have lengthier ad approval waits, be suspended, or be shut down, depending on the platform.

According to reports, only 9% of Instagram users have ever hidden an ad.

These people must be the world’s most tolerant and laid-back people…

Ad targeting, on the other hand, may make ads blend in seamlessly with a user’s feed.

To learn more about 10% of the ads they view, 28% of Instagram users click the “more” link.

Adding a “Learn more” or “Shop Now” button to your Facebook and Instagram advertising will help you get more people into your funnel by increasing click-through rates. PPC Stats You Should Know In 2021.

Pinterest has been used to find or shop for products by 48% of users in the United States.

Pinterest is a fantastic resource for finding ideas for…well, pretty much anything. There’s a board for everything: fitness, interior design, nutrition, and fashion. This makes it exceedingly simple to discover new things that are relevant to your interests and try them out. PPC Stats You Should Know In 2021.

A customer was acquired by 65 percent of B2B enterprises through LinkedIn paid ads.

LinkedIn has evolved throughout time, but it remains the most popular social network for business people. Being active on LinkedIn is a terrific opportunity to network and meet new people who, with the correct messaging and outreach, could become new customers. PPC Stats You Should Know In 2021.

Most Commonly Asked Questions

In marketing, what is pay-per-click (PPC)?

PPC (pay per click) is a marketing approach in which advertisers pay providers a fixed amount each time their ad is clicked. Google, Facebook, Yahoo, and Bing are the most popular providers. These companies’ pay-per-click (PPC) pricing differ. PPC Stats You Should Know In 2021.

How much does a click cost?

The cost per click (CPC) is the amount paid by advertisers for each click on their ad. PPC Stats You Should Know In 2021.

What is the significance of PPC?

Businesses can use PPC marketing to improve their sales campaigns by reaching out to certain audiences. When you advertise with Google Ads, for example, your ad will appear when someone searches for your product or visits a website related to it.

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